SWOM Wednesday Webinar / Social Media: Effective Measurement

Social Media: Effective Measurement 

Measurement is key to traditional and online media, but what about user-generated content and social media? What do you measure and how?

In this SWOM Wednesday Webinar, social media consultant and author Dave Evans explains how to effectively measure the results of participating with customers in forums and online conversations. He'll explain the free and pay tools that help you gauge the role of influencers on purchases, how to create a social baseline, and how to measure and monitor your business on the social Web. 

What you’ll learn:

• How the social feedback cycle impacts the purchase funnel
• 2 ways to tie the sources of influence to your social media tactics
• Relevance, content, and impact: 3 ways to measure conversations
• 7 ways to evaluate the performance of your social media components
  
• 2 methods to establish a baseline and its role in assessing ROI

Ideal for:

Marketers and agency professionals wanting to better understand the quantitative side of social media. In this live, 60-minute session, about half of the time is dedicated to presentation with the remaining time for your questions. Attendance is limited to 100 people. Sign up early!

About our presenter:

Dave Evans is the author of “Social Media Marketing: An Hour a Day,” a guide to implementing and measuring social media in integrated marketing programs. Dave is also co-founder of Digital Voodoo, a provider of social media marketing services. In 2005, he co-founded HearThis.com, a podcasting service that focuses on social media and marketing. Dave holds a B.S. in physics and mathematics from the State University of New York/College at Brockport and has served on the advisory board of ad:tech and the Measurement and Metrics Council of WOMMA.

Your host:

Ben McConnell is the co-founder of SWOM, co-author of the Church of the Customer Blog, and co-author of the books, "Citizen Marketers: When People are the Message" and "Creating Customer Evangelists: How Loyal Customers Become a Volunteer Sales Force." His life and work are best when co-authored.

About SWOM webinars:

SWOM's Wednesday Webinars help entrepreneurs, managers, marketers, and change agents build word of mouth into the DNA of their organizations. The webinars are held online every Wednesday.